OWNER / CHIEF ENGINEER
Eric R. Larson is an engineer with a passion for mass production. Growing up in Detroit, cars were often a topic of conversation. While the focus was usually on performance, there was always a fascination with style, and the desire to fly. Following his heart, he attended the University of Michigan, and graduated with a B.S.E. degree in aerospace engineering. His dream was to design and build airplanes.
He later realized his true calling was in the field of product design after reading Victor Papanek’s classic text Design for the Real World. Inspired by that book, and by his own personal experiences, Eric focused his career on product design for mass production.
In 2006 he founded Art of Mass Production, an engineering consulting company specializing in the technologies of mass production.