A PASSION FOR MASS PRODUCTION

Eric R. Larson is an engineer with a passion for mass production. Eric was born in Detroit; The Motor City, home of Ford Motor Company. Ford was one of the first companies to use an assembly line in the world of manufacturing. This allowed Ford to build cars that were safe and reliable, and also affordable.

Cars were often a topic of conversation in Detroit. The focus was usually on performance: speed, power, handling. Yet there was always a fascination with style, and the desire to fly. Following his heart, Eric graduated from the University of Michigan with a B.S.E. degree in aerospace engineering. His dream was to design and build airplanes.

He soon realized his true calling was in the field of product design after reading Victor Papanek’s classic text Design for the Real World. Inspired by that book, and by his own personal experiences, Eric focused his career on product design for mass production. His primary goal has been to integrate technology and innovative design to create products that make a difference in people’s lives.

Eric spent his early career working in the consumer products industries. During this time he was introduced to the world of plastics, and to the advantages and constraints of mass production. He then worked for the DuPont Company as an application engineer in their Engineering Plastics Division, providing design support and technical assistance to major OEM’s.

In 2006 he founded Art of Mass Production, an engineering consulting company in San Diego, CA. AMP provides services to a select group of companies, helping them create products that bridge the gap between “what if” and wow.

To view his resume, please click here. 

What is art?

It is a question that has been asked through the ages, from Adam to Plato to Tolstoy to United States Supreme Court Justice Potter Stewart. Discussing the question can be a lot of fun – if you have the time.  In the business world, the question is much simpler: “What can you do for my business?”

A lot of companies talk about all the services they offer – design, development, engineering, manufacturing support.  They talk about adding value, creating synergy, accelerating innovation, etc.

To all of this we shrug our shoulders and say, “Whatever.” We do one thing – and we do it well.

We help companies get new products into production – and stay in production.

That is our passion. Our promise. Our art. What’s yours?